Podcast Episode #114

04 Jul 2024

The Secrets of Market Selection: From Spray and Pray to Sniping

This episode is an absolute treasure trove of deep land investing knowledge and advice.

Sumner Healy is nothing short of a legend and having him back on the show (third time is a charm!) to get into the nitty gritty of his business is a treat for all.

If market selection is giving you trouble, you’re going to want to listen to this one twice.

The process Sumner has built over the years to pick the right markets has yielded some epic results:

  • 79% increase in offer accuracy
  • 67% increase in ROAS (return on ad spend)
  • Reduced time on market from 90 days to low-30s
  • 8 hours a week saved by removing the manual aspect of market selection

On top of a thorough, tactical breakdown of his process, Sumner also gives us the scoop on how he built his team and the lessons learned from scaling that team up and scaling it down.

The days of spray-and-pray marketing are long gone and the age of the sniper is upon us – this episode will help you aim better.

PLUS: LIA Mastermind event announcement! Join Sumner and a ton of other investors in Vegas for two days of education, community and connection.


  • Learn Sumner’s market selection process – in detail
  • Discover the importance of homogeneity when doing market research
  • Find out what a micropolitan market is
  • Hear how one of his community members turned $7k in marketing into $220k in profit

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