Podcast Episode #105

22 Feb 2024

Mail Isn’t Dead! Is Now the Time to Double Down on Mailers?

You’ve no doubt heard the whispers that direct mail just isn’t cutting it anymore…is it true though?

Not according to JT Olmstead who’s finding HUGE success by scaling up his direct mail operation.

In fact, he’s built his entire business around direct mail.

Listen in as we peel back the curtain on how he’s been able to consistently make big gains with mailers. We’re digging into the type of mailer he sends most, how often and, critically, how he and his team lock in pricing (hint: lots of research goes into making no-brainer offers).

You’ll also learn how diligently tracking KPIs has helped JT streamline his mailers and land business; there’s just so much you don’t truly know about your business until you have the numbers in front of you.

If you’re having reservations about mailers, this episode is an absolute must.


  • JT’s exact mailing strategy and how to work out pricing
  • How tracking performance weekly helps you optimize your processes
  • The importance of following up

Books: The Comfort Crisis, The 21 Irrefutable Laws of Leadership
Site: Olmstead Properties

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