22 Feb 2024
Mail Isn’t Dead! Is Now the Time to Double Down on Mailers?
You’ve no doubt heard the whispers that direct mail just isn’t cutting it anymore…is it true though?
Not according to JT Olmstead who’s finding HUGE success by scaling up his direct mail operation.
In fact, he’s built his entire business around direct mail.
Listen in as we peel back the curtain on how he’s been able to consistently make big gains with mailers. We’re digging into the type of mailer he sends most, how often and, critically, how he and his team lock in pricing (hint: lots of research goes into making no-brainer offers).
You’ll also learn how diligently tracking KPIs has helped JT streamline his mailers and land business; there’s just so much you don’t truly know about your business until you have the numbers in front of you.
If you’re having reservations about mailers, this episode is an absolute must.
IN THIS EPISODE LISTEN AND LEARN:
- JT’s exact mailing strategy and how to work out pricing
- How tracking performance weekly helps you optimize your processes
- The importance of following up
Shownotes:
Books: The Comfort Crisis, The 21 Irrefutable Laws of Leadership
Site: Olmstead Properties
Discover our latest podcast episodes
18 Jul 2024
13 Niche Lists You’ve Never Considered
We’ll cut straight to the chase: if you’re sending mailers, this episode is a must. Michael Robertson builds campaigns like no one else in the business and he breaks down exactly how he makes each of the…
04 Jul 2024
The Secrets of Market Selection: From Spray and Pray to Sniping
Sumner Healy is nothing short of a legend and having him back on the show (third time is a charm!) to get into the nitty gritty of his business is a treat for all.
Features
Resources