Podcast Episode #112

06 Jun 2024

90+ Deals in 2 years…With No Prior Experience?!

How does someone go from no background in land to averaging 40 deals a year?

Tenacity, taking action and a strong support network.

Before March 2022, Chris Johnsen made his living as an electrician, building a great business over 15 years.

He’d been eyeing the vacant lot next to him; he wanted to buy it…but didn’t know how.

So he popped online, got on the assessor’s website and figured it out.

A couple weeks after purchase, he sold it for double.

Holy cow, Chris was onto something!

And so began his journey, working in every part of the land business on the next deals – getting vital experience pounding the pavement for sellers and building a network of developers and buyers – and by deal 10 he wound down his electrician business.

Now, it’s all about hiring and removing himself from day-to-day tasks so he can focus on growth.

Tune in to learn how he’s going about it.


  • Why Chris’s land business changes every 3-6 months
  • The importance of doing things manually when you first start
  • How he improved his cold-calling response rate with simple tweaks


Discover our latest podcast episodes

Is This the Way To Build a Life-Changing Business?

Podcast Episode #111

23 May 2024

Is This the Way To Build a Life-Changing Business?

Chris and his team found their niche in equity funding and dispo – getting into the nitty gritty of the transactional side of land investing – and doubling down on it; helping land investors grow their business…

Meet the 16-YEAR-OLD Land Flipper

Podcast Episode #110

09 May 2024

Meet the 16-YEAR-OLD Land Flipper

Cruise Lickerman is breaking the land investing mold though, entering the industry before he can even start an LLC on his own. Coming from a family of entrepreneurs, Cruise caught the bug early collaborating with his mom…