13 Jul 2023
The Truth About Systems and Multi-touch Marketing
Did you know that it can take over 10 touches, on average, to get a response and even more to actually close a deal?
The exact number of touches will vary but the significant point is that the days of sending a mailer and closing are largely in the rearview.
On this episode, we’re joined by land investing expert and systems guru Callan Faulkner who breaks down the importance of multi-touch marketing.
She also walks us through the benefits of texting and when to introduce it into your marketing plan as well as a breakdown of her own multiple-touch workflow – and so much more.
In this episode listen and learn:
- When to introduce texting into your workflow (and how)
- Why multi-touch marketing is critical to closing deals
- How having a single source of truth and a dedicated CRM can transform and streamline your investing
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