13 Jul 2023
The Truth About Systems and Multi-touch Marketing
Did you know that it can take over 10 touches, on average, to get a response and even more to actually close a deal?
The exact number of touches will vary but the significant point is that the days of sending a mailer and closing are largely in the rearview.
On this episode, we’re joined by land investing expert and systems guru Callan Faulkner who breaks down the importance of multi-touch marketing.
She also walks us through the benefits of texting and when to introduce it into your marketing plan as well as a breakdown of her own multiple-touch workflow – and so much more.
In this episode listen and learn:
- When to introduce texting into your workflow (and how)
- Why multi-touch marketing is critical to closing deals
- How having a single source of truth and a dedicated CRM can transform and streamline your investing
Shownotes:
REI Optimize (hello@reioptimize.com)
Buy Back Your Time by Dan Martell
Discover our latest podcast episodes
25 Apr 2024
Wholesaling + Owner Financing + ? = Long-term Success
There’s no such thing as purely passive income in land investing…but owner financing can get you dang close, which Peter Nukasani is all about.
11 Apr 2024
Boost Your Call Answer Rate by 95.6% with this ONE change 😲
A wellspring of hard-earned knowledge, Ajay takes us behind the curtain of his business, giving the inside scoop on his exact sales process. From the key metric he and his team focus on to disqualifying leads to…