Author
Jessey Kwong
Pebble Co-Founder
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The Focus Formula: How Niche Branding Builds Long-Term Success in Land
Feb 27, 2025
Podcast
Land investing has changed – deals take longer, competition is fiercer and the investors who thrive are the ones who adapt.
Our guest, Logan Swanson, has spent years building a land business that stands the test of time and his biggest lesson?
Focus.
Not that he was!
Logan dabbled in countless areas in land (and outside of land, he’s opening a coffee shop in Dallas!) but after 7+ years, his advice for new investors is to be hyper-focused.
In this episode, he explains why a strong brand and niche expertise are essential for long-term success in land.
We dive into how to create a business that compounds value, attracts the right deals and builds an audience that sustains growth.
IN THIS EPISODE:
Why branding builds authority and attracts deals
How to transition from generalist to expert in land investing
Why being hyper-focused is the key to long-term land investing success
Shownotes:
