Why LPGers Are Switching to Pebble’s Land Investing Software 

Land investing has changed mightily over the last handful of years and what used to be an untapped niche has quickly packed in a lot of new investors. Deals that required minimal effort a couple years ago now necessitate a strategic and systematic approach.

Investment Dominator has long been a popular choice for getting organized with the Land Profit Generator (LPG) Method making considerable waves.

However, as the landscape evolves and competition grows, investors are finding that they need a more flexible and scalable solution—one that allows them to expand on the LPG strategy rather than be confined to it.

That's where Pebble comes in—a platform designed and purpose-built to help systemize and streamline your land investing operations so you can get more deals done.

The good news?

You can use the LPG Method (and any other strategy) inside Pebble and we put together a free course to show you exactly how.

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This guide covers each module, offering detailed, actionable insights on how to fully leverage Pebble’s features to optimize your land investing operations.

Module 1: Overview of the LPG Workflow Using Pebble

Pebble Advantages

• Centralized Data Management: Store all your property records and associated data in one place, reducing errors and keeping your workflow efficient, unlike the scattered approach of Investment Dominator.

• Seamless Workflow Integration: Move records smoothly through the acquisition and disposition processes without needing to recreate them.

• Flexibility and Scalability: Adaptable to your business needs, supporting growth and customization better than the more rigid Investment Dominator.

In the first module, we introduce you to the fundamentals and workflow of using Pebble with the LPG method.

LPG involves pulling property lists, sending out letters, making offers, negotiating deals, closing and eventually offloading properties.

Investment Dominator (ID) supports this method - and only this method - following a linear path and requiring additional tools for various parts of the job. 

Great for getting started, but not ideal if you want to explore different strategies to keep up with changes in the market.

Pebble, however, centralizes all aspects of land investing into one platform.

Pull a List and Centralize Data

Start by uploading your property list into Pebble, which becomes the foundation for all your subsequent actions. Pebble centralizes all property records, attaching marketing campaigns, communications, documents and data to each record, giving you the clarity to make decisions confidently.

Organize and Manage Property Records

Once your list is uploaded, Pebble organizes each property’s data into a comprehensive record. This record includes fields for property details, communication logs and attached documents, ensuring all relevant information is easily accessible.

Like Investment Dominator, your records move through your entire acquisition and disposition process so you never have to recreate them, but with the added benefit of having all associated communication, contacts, marketing and documents move with them.

Streamline Your Workflow

Pebble’s workflow tools allow you to move seamlessly from one stage of the investment process to the next—whether you’re acquiring a property or preparing it for sale. Our platform’s flexibility means you can customize these workflows to fit your business’s unique needs, providing more room for optimization and growth compared to ID’s rigid structure.

Module 2: Marketing and Mailing with Pebble

 Pebble Advantages

• No Mailing Minimums: Send any number of mailers, unlike some platforms that impose minimum requirements.

• Customizable Campaigns: Adjust and refine campaigns as needed, providing more control than Investment Dominator.

• Mailer Tracking: Each marketing piece is assigned a unique code, allowing you to track which specific mailer generated a lead, for example.

• Track Marketing Across All Channels: Import data from any marketing channel into Pebble to track and optimize your outreach.

Whether you’re just starting or have been flipping land for years, marketing is the most important part of your business (and your biggest spend).  Pebble shines here, giving you the flexibility to try any type of marketing from mailers to texting and track the results so you can improve your return on ad spend.

Unlike other platforms, Pebble doesn’t impose minimum mailing numbers, allowing you to scale your efforts as needed—whether you’re sending 5 letters or 50,000.

Plus, you can track every individual piece of mail so you know which ones are most effective, providing a data-driven approach to refining your strategy.

Set Up a Marketing Campaign

Start by pulling a list from your provider of choice or uploading your own into Pebble. 

Pebble’s flexible setup makes it easy to customize your approach, ensuring that your campaigns are as effective as possible, whether you’re targeting specific geographic areas, property types or anything else.

Easily Customize Letters and Manage Campaigns

Pebble offers extensive customization options for your marketing documents, including different letter formats and placeholders. Customization means all communication is tailored to each recipient; you can even add satellite images of the properties you’re targeting, making your mailers that much more engaging and effective.

You can also manage multiple campaigns simultaneously, each tracked by a unique campaign record code, allowing you to fine-tune your marketing efforts and make data-driven decisions.

Track Marketing Across All Channels

Beyond tracking mail, Pebble allows you to keep tabs on texts, calls, voicemails and more from other platforms like PATLive, Launch Control, etc,. With all data coming into Pebble, you can track the performance of each channel, helping you optimize your entire outreach strategy in one place.

With sophisticated tracking, you can see which campaigns perform best and improve your return on ad spend (ROAS) and overall return on investment (ROI) – In other words Pebble helps you spend those precious marketing dollars better and avoid burning cash.

Module 3: Communications with Pebble

Pebble Advantages

• Centralized Communications: Centralize all communication—emails, texts, and calls—into one platform, eliminating the need for multiple apps.

• Unified Inbox: One inbox that lets you manage all your communication in one place, saving time and keeping you organized.

• Seamless Integration: Pebble allows you to send emails directly from the platform using your connected email account, keeping everything simple and in one system.

Effective communication is vital in land investing and with Pebble you get a solution that consolidates all the ways you connect with leads into one platform.

Whether you’re handling emails, texts or phone calls, Pebble eliminates the need to juggle multiple apps like RingCentral, CallRail, email platforms, etc. (and needing to keep track of all those different logins!).

Set Up Your Inbox

First thing first, get your unified inbox in Pebble set up. This involves connecting your various email accounts, phone numbers and web forms to our platform.

Once set, all incoming communications are directed to your Pebble inbox, allowing you to manage everything from one place.

Manage and Respond to All Communications

With all your comms consolidated, you can manage responses without switching between different platforms (note: when sending messages, you’re sending from your connected email account, Pebble eliminates the steps of having to open Gmail, click the compose button and so on).

You can respond to anything that comes your way directly within this inbox, with all communications automatically linked to the relevant deal opportunities and contacts, keeping everything organized and easily accessible.

Customize Lead capture

Create customized forms for lead capture, which can be embedded on your website or shared with your team.

These forms automatically sync with your inbox, ensuring that all new leads and property records are imported instantly.

Enroll for free and start learning today!

Module 4: Receive Leads and Create Deals with Pebble

Pebble Advantages

• Unified Deal Management: Move smoothly from receiving leads to creating deals, all within the same platform.

• Customizable Deal Boards: Track and customize each stage of your deal flow on an intuitive Trello-style board, keeping your process consistent.

• Automated Task Management: Create task lists that are automatically added to new deals so your team knows exactly what they need to do to move things forward.

As your marketing campaigns generate leads, managing and converting them into deals becomes the next big step.

Pebble simplifies the process with a comprehensive, all-in-one deal management system, allowing you to track each lead from initial contact through to closing.

Set Up Your Deal Board

The Deal Board is your bird’s-eye-view of all your deals and where they currently are in your deal flow. Setting this up couldn’t be easier.

You can customize the stages on the board to reflect your specific workflow—no matter how simple or complex, 4 stages or 40 stages, whatever you need.

For example:

Lead in > initial due diligence > detailed diligence > send offer > closing preparations

This flexibility ensures that you don’t miss any steps and that each deal is handled with consistency.

Bring Leads Into Your Deal Board

After you qualify the leads that hit your inbox, add them to your Deal Board where Pebble automatically populates each record with relevant details, like key property information and contact data.

This automation saves time and reduces the chances of errors that can (and do) happen when you do this sort of thing manually.

Manage Deals and Automate Tasks

Deal Boards aren’t just for tracking; they’re also for automating task management. As deals progress through different stages, the task lists you created for yourself (or your team members) to make sure all necessary actions are completed before moving on, are added.

We can’t reiterate enough how key to growth it is to have a consistent, repeatable system that you and your team follow.

Utilize Multiple Deal Boards

For those managing different aspects of their business—i.e., dispositions, inventory or follow-up campaigns—Pebble allows you to build multiple Deal Boards.

This versatility means you can tailor the platform to your specific needs, assuring every part of your business is managed effectively.

Module 5: Make Offers with Pebble (QUICKLY!)

Pebble Advantages

• Automated Follow-Ups: Schedule and automate all your offers – without having to batch them to one day as LPG requires – guaranteeing timely delivery without extra work (even while you sleep).

• Flexible Pricing Integration: Customize and adjust your offers and stay competitive.

• Efficient Workflow: Pebble simplifies the offer process, from setting prices to closing deals, reducing delays and keeping everything on track.

Making an offer is the make-or-break moment of your process and Pebble provides the tools to do it right.

Once you’re ready to make your offer, Pebble helps you automate the process, ensuring you act quickly in increasingly competitive markets.

Create Automated Follow-Ups to Nurture Leads

The first offer you send isn’t necessarily going to be the one that gets accepted. If you’re working on a dozen deals, it can be tough to keep track of where your offers stand and which leads you need to follow up with

With Pebble’s Automated Action Plans you can schedule offers and follow-ups – be it a text, email or physical mail – to go out on a custom, preset schedule. You can even schedule a call reminder for yourself or a team member.

Automation ensures that your communication is consistent, keeping you on top of follow-ups without needing to manage them manually.

Customize and Adjust Offer Prices

Accurate pricing is of course the key to a successful offer.

You can customize and adjust your offer prices easily inside Pebble, whether during the initial setup or later during the negotiation process. This flexibility assures that your offers remain competitive and aligned with market conditions.

Manage Every Aspect of the Offer Process – Including the Send Schedule

Once your offers are set, Pebble simplifies the process of reviewing and sending them.

Our platform tracks each offer’s status, pausing further follow-ups if a lead responds.

When an offer is accepted, you can quickly transition from the offer stage to closing, entering purchase details and preparing the property for the next steps.

Critically, you’re not limited to sending offers in batches as you typically are with LPG. You can follow up with a hot lead immediately with Pebble.

Bonus Module: Additional Tools, Tips and Strategies in Pebble

Pebble Advantages

• Comprehensive Disposition Management: Manage both acquisitions and dispositions seamlessly, integrating buyer inquiries into the same workflow.

• Efficient Campaign Recreation: Easily recreate and refine campaigns based on past performance, saving time and improving results.

• Built-In Split Testing: Test different marketing strategies side-by-side, helping you optimize response rates and make data-driven decisions.

The bonus module is dedicated to tools, tips and strategies inside Pebble that’ll help you streamline your land investing process even further and set you up to scale your business more easily.

Manage Dispositions with Pebble

If you’re handling your own property sales, Pebble integrates disposition management into the same workflow used for acquisitions.

Leads from sites like Land.com or Facebook Marketplace can be tracked through Pebble, guaranteeing you don’t miss any potential opportunities. You can set up a buyer deal board similar to your acquisition board, allowing you to manage inquiries and sales stages effectively.

Recreate and Refine Campaigns

Pebble makes it easy to recreate campaigns based on your past legwork. Why do the same work twice (or thrice or more)?

For example, if you’ve run a cold-calling campaign and want to follow up with those who didn’t respond, you can simply filter out those who didn’t make it to your deal board and create a new mailing campaign in a few clicks that target them specifically.

This compounding approach improves your marketing efficiency.

Run Split Tests to Optimize Marketing

Split testing is a powerful tool for refining your marketing to incrementally improve your results.

Pebble allows you to split a campaign into two versions, like testing a postcard vs a letter, neutral vs blind vs ranged offers, mailer with a map vs without or any other variable you’d like.

With different versions created and sent, you can track which performs better. This data-driven approach helps you determine the most effective tactics for your target audience.

Maximize Your Investing Success Using Pebble with the LPG Method

Handling the LPG Method is only scratching the surface of what Pebble can do.

By getting properly organized, centralizing your data, streamlining your workflows and automating key processes, you can get yourself out of mountains of admin. That newfound time lets you focus on the parts of your business that truly need you, giving you the freedom to grow your land business efficiently and seamlessly add team members.

Whether you’re new to land investing or looking to improve your existing processes, Pebble’s flexible, scalable and integrated platform is a perfect fit for any investment strategy.

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