The answer might surprise you.

As land investors, we’ve long been aware of the power of Facebook for grabbing leads but are we sleeping on pay-per-click (PPC) Google ads?

We wanted to find out so we brought on PPC expert Brandon Bateman to give us the details…and it turns out Google search ads can be better for land investors than Facebook ads.

In this episode, Brandon takes us through the reasons why, one of them being that Google searches naturally have higher intent than passively scrolling Facebook.

He also clues us in on the mechanics of PPC advertising, the costs *and* which type of land investors this works best for.

IN THIS EPISODE:

• Learn which ad platform works better for land investors; Google or Facebook

• Get the details on what Google PPC ads are and how they work

• Find out the expected cost per lead/deal as well as the potential return on investment (ROI)